Li Shufu, born in 1963 in Taizhou, Zhejiang, has Master Degree in Engineering and the professional rank of senior economic engineer. He is a Committee Member of Chinese People’s Political Consultative Conference, Model Worker of Zhejiang Province, the current Board Chairman of Geely Group and the Board Chairman of Beijing Geely University.

Mr. Li Shufu dedicated his sincere love to the development of national industry. During the development of his enterprise, he has unique thinking about the introduction and cultivation of talents, innovation and consummation of management, generations of products and upgrading of products quality, as well as business expansion and capital operations, which led to remarkable achievements.

Mr. Li Shufu is democratic in his work and takes actions decisively. Before making decisions, he pools all beneficial ideas by learning with an open mind from experts and scholars and other executives, conducts market and feasibility researches. Once the decision is made, he is firm in the decision, carry out his plans vigorously and speedily, and never give up until reaching the goal.

Another precious quality of Mr. Li Shufu is that he attaches with equal importance to the benefit of the enterprise and the society, and the material and the spiritual cultivation. In the past years, the investment exceeded hundreds of millions yuan in establishing research centers, education institutions and social public beneficial causes.

In the recent years, he has been successively granted honors of Master of Business Administration, Ten Best Private Business Entrepreneur, Man of the Time in Automotive Circle in China, the Most Influential Figure in China’s Automotive Industry (for the last 50 years), Man of the Year of Businessmen Native to Zhejiang Province, 25 Men with Great Achievements to Chinese Brand Names, Ten Leaders of Proprietary Innovation of Chinese Private Enterprises, Ten Leaders of China’s Most Vigorous Enterprises, and Ten Chinese Philanthropists, etc. Creating happy life for Chinese people is what says by his name and also his lifetime goal.